Seller Essentials Blog
Guides and updates for Amazon sellers
Practical guides, policy updates, and supply reviews for people selling on Amazon, written by sellers who have been doing it since 2015.
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How to Use Keepa to Analyze Products on Amazon
Is Keepa safe? Yes. The extension sends only the product's ASIN and never asks for your Amazon password. Learn what Keepa Pro adds to the free account, then read the Buy Box and sales rank lines on a Keepa chart before you buy inventory.
Is Retail Arbitrage Dead? The Answer for Amazon Sellers in 2027
Retail arbitrage is not dead, but the gap between a store price and an Amazon price tells only part of the story. This post explains how Amazon's selling requirements and a full cost calculation affect each purchase, and how to test with a small budget.
What Is a Registered Agent, and How Do You Choose One?
A registered agent is the person or company your LLC names to accept lawsuits and official state mail. This guide covers what the job involves, who can do it, whether you can be your own agent, how to choose a service, and what happens if you have none.
Best State to Form an LLC: Home State vs Wyoming or Delaware
For most US sellers, the best state to form an LLC is the one they live and work in. Forming in Wyoming or Delaware usually means registering at home too. This guide covers what those states offer, common myths, and the cases where another state makes sense.
How Non-US Sellers Get an EIN (Without an SSN)
Non-US sellers can get an EIN for a US LLC without a Social Security number. The IRS online tool is not available to them, so they apply by phone, fax or mail. This guide covers Form SS-4, timelines, common mistakes, and what to do after the number arrives.
Single-Member LLC Taxes and the S Corp Election
A single-member LLC is taxed like a sole proprietorship by default. This guide explains what an S corp election changes, how the reasonable salary rule works, what extra payroll and filing work it adds, who can elect, and how the Form 2553 deadline works.
US LLC for Non-US Amazon Sellers: Do You Need One?
You don't need a US LLC to sell on Amazon.com, but many non-US sellers form one for US banking and payment tools. This guide covers how to choose a state, the setup steps, the free EIN, and the yearly Form 5472 filing that comes with a single-member LLC owned by a non-US person.
DBA for Amazon Sellers: Do You Need One?
A DBA registers a business name. It does not protect your personal assets or your brand. This guide explains when Amazon sellers need one, how it differs from an LLC and a trademark, how filing works in Texas and California, and the mistakes to avoid.
How to Form an LLC for Your Amazon Business, Step by Step
Forming an LLC takes six steps: pick a name, choose a state, appoint a registered agent, file Articles of Organization, write an operating agreement, and get a free EIN. This guide also covers what to do after the state approves your LLC, including updating your Amazon seller account.
Business Entity Types Compared: Which Structure Fits Your Amazon Business?
Most Amazon sellers choose between staying a sole proprietor and forming an LLC. This guide compares sole proprietorships, partnerships, LLCs, C corporations, S corp elections, and nonprofits on liability, taxes, and paperwork, then matches each structure to common seller situations.
Virtual Address for Amazon Sellers: Where It Works and Where It Doesn’t
A virtual address is a street address at a mail-receiving business that scans your mail. It can keep your home address off state filings and your Amazon Seller Profile. It can't be your registered agent address or receive inventory, and Amazon and banks still verify where you live or operate.
Do You Need an LLC to Sell on Amazon?
Amazon does not require an LLC to sell, and you can register as an individual. This guide explains what an LLC changes and what it leaves alone, when forming one makes sense, when waiting is reasonable, and the steps to take if you decide to form.

