Greg Purdy, founder of Seller Essentials
Author

Greg Purdy

Founder, Seller Essentials

Greg Purdy is the founder of Seller Essentials and has been trying to figure out this ecommerce thing since 1999. He writes Seller Essentials’ coverage of the Amazon, eBay, and multi-channel changes that actually affect third-party sellers, drawing on more than two decades of hands-on selling.

DBA for Amazon Sellers: Do You Need One?

A DBA registers a business name. It does not protect your personal assets or your brand. This guide explains when Amazon sellers need one, how it differs from an LLC and a trademark, how filing works in Texas and California, and the mistakes to avoid.

October 28th, 2026|Business Guides|
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