Back in the “early days”, a lot of sellers made the transition from Ebay to Amazon. Now, it seems that Amazon sellers are choosing to add Walmart to their list of platforms to conduct business on.
When Walmart first opened up their platform to third party sellers, many found it difficult to get approved, sometimes waiting months without receiving an answer to their application.
In recent months, Walmart has actively begun recruiting established Amazon sellers to sell on their platform, simplifying the application process, and quickly confirming new accounts.
If you are a US based Amazon seller, have an established Amazon business, properly registered in your state, Walmart wants you on their platform.