Amazon restricted brands: One way Amazon is trying to prevent counterfeits from being sold on the website. Whether an Amazon category is open or gated, being approved to sell does not necessarily mean that you can sell every item that is listed in that category. There are many Amazon restricted brands and they are restricted for many different reasons. Some companies may have exclusive agreements with Amazon or with one or more Amazon sellers. Some brands are counterfeited so heavily that they require sellers to obtain their goods directly through the manufacturer, and you will need to be approved by them as an authorized reseller before you can list their items. Some items can be listed, but only in Used condition.
If your business model includes Retail Arbitrage (RA), it’s always a good idea to have the Amazon Seller app downloaded on your phone or tablet so you can check if a product is restricted when you are out sourcing for items. When you scan an item, it will indicate whether you can sell the item, and if so, in what condition(s) you can sell it (New or Used).
If you are sourcing for products to resell online (OA, or Online Arbitrage), you MUST get the AZInsight Chrome browser extension on your computer. As soon as you open the Amazon product page, you will see whether the item is restricted for your account, whether you can Merchant Fulfill or FBA, if the item is Hazmat, Slow Moving, and much more. AZInsight is the most impressive Amazon product page analytics tool available on the market. There is no learning curve, so begin your Free Trial to AZInsight today. No more need to click around the Amazon website to see if you are restricted. AZInsight will show you without leaving the product page, and if you are restricted, one click will bring you to the place where you can request permission to sell.