Restricted Brands

Amazon Restricted Brands
&
Amazon Category Approval

Amazon Restricted Brands

Amazon restricted brands: One way Amazon is trying to prevent counterfeits from being sold on the website. Whether an Amazon category is open or gated, being approved to sell does not necessarily mean that you can sell every item that is listed in that category. There are many Amazon restricted brands and they are restricted for many different reasons. Some companies may have exclusive agreements with Amazon or with one or more Amazon sellers. Some brands are counterfeited so heavily that they require sellers to obtain their goods directly through the manufacturer, and you will need to be approved by them as an authorized reseller before you can list their items. Some items can be listed, but only in Used condition.

If your business model includes Retail Arbitrage (RA), it’s always a good idea to have the Amazon Seller app downloaded on your phone or tablet so you can check if a product is restricted when you are out sourcing for items. When you scan an item, it will indicate whether you can sell the item, and if so, in what condition(s) you can sell it (New or Used).

If you are sourcing for products to resell online (OA, or Online Arbitrage), you MUST get the AZInsight Chrome browser extension on your computer. As soon as you open the Amazon product page, you will see whether the item is restricted for your account, whether you can Merchant Fulfill or FBA, if the item is Hazmat, Slow Moving, and much more. AZInsight is the most impressive Amazon product page analytics tool available on the market. There is no learning curve, so begin your Free Trial to AZInsight today. No more need to click around the Amazon website to see if you are restricted. AZInsight will show you without leaving the product page, and if you are restricted, one click will bring you to the place where you can request permission to sell.

Amazon Category Approval

Amazon desires that their customers can shop with confidence, and so they require that sellers meet the requirements and receive approval to sell in certain categories. The methods of obtaining the approval varies, but you can begin the process from your Seller Central screen.

Request approval

Sellers must meet additional qualifications to sell certain brands or list within certain categories on Amazon. To apply for approval:

  1. In Seller Central, click the inventory link and select Add a Product.
  2. Run a search for the item you wish to sell.
  3. In the search results, click the Listing limitations apply link across from the item.
  4. Click the Request Approval button to begin the application process.

To check the status of an application, return to the Add a Product tool and click the Selling application status link located toward the top of the page.


The longer you maintain your Amazon account in Good Standing, the better your account metrics will be and the easier it will be to become approved by just “asking”. In these cases you will click “request approval”, and a message will pop up congratulating you for your approval. This works for Categories, Sub-categories,Brands, and individual ASINs. It’s really that easy.

Sometimes you will need to provide documentation showing where and when you bought the products, in order to prove to Amazon that you are selling authentic items. Sometimes you will need authorization from a distributor or the manufacturer. Provide Amazon with what they are asking, gain approval, and you can begin selling in that category.

If you are just an “occasional” seller or a hobbyist, you may not want to go through the process to gain approval for categories and brands. But if you are a professional business-person who needs the approval in order to move your business forward, GET APPROVED! Don’t get stuck here. There are plenty of resources to help you with this. Below you will find a list of Category and Brand Approval Services who, for a fee, can get you ungated. They know what Amazon wants to see. They are the professionals – Let them help you.

Amazon Category Approval Services

CompanyIndividual ASIN ApprovalBrand ApprovalCategory UngatingSub-Category ApprovalsCertified Refurbished ItemsOther Amazon platforms (UK, EU, etc). other
Click here to tell us about your service

Want to reach a targeted audience?

For logo ad pricing, contact Greg Purdy : [email protected]

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Amazon Restricted Brands List

It is important to note that even if a brand is on this list it does not mean that every item under a brand is restricted. Sometimes the whole brand is restricted, and sometimes it is just a certain product or product-line within the brand that is restricted. The brands that are on this list are known to be restricted to new sellers, although some times it’s as simple as requesting permission from Amazon in order to begin selling.

Save this page to your favorites and refer to it often. We will do our best to keep it updated with the most current Amazon restricted brands as they become available.

Some brand owners are very aggressive in trying to keep counterfeit copies of their products from reaching the market. Some are even trying to prevent sellers from selling genuine products that they legally purchased and, according to the US Supreme Court, are lawfully entitled to sell.

Have you received an Intellectual Property Infringement Claim or Cease & Desist letter from a brand or Manufacturer? Please share it with us so that we may add the information to our database.

You may upload files or images of the complaint by clicking HERE. Seller Essentials, LLC is not seeking to represent you in this matter, but we are interested in compiling information about brands that are attempting to prevent the resale of items on internet sites like Amazon.

A

A World of Deals
Acer
Activision
Aden & Anais
Adidas
Adobe
Advantix
Aerobie
After Inked
Ahava
Air Hogs
All-Clad
American Girl
Amope
Anastasia
Anker
Anki
Anolon
ANSR
Apple
Aquafina
Art of Shaving
Asantee
ASUS
Australian Gold
Avalon Hill
Avanti Linens
AVON

B

B.toys by Battat
Babybjorn
BaByliss
Balm Cosmetics
Bandai
Banjo-Kazooie
Banzai
Barbie
Bare Essentials Cosmetics
Bargain Max Decals
Bath & Body Works
Bayer Advantage
Beach Body/P90X
BeardBrand
Beats by Dre
Beauty by Earth
Belkin
Benchmade
Benefiber
Benefit
Best Home
Beyblade
BH Costmetics
Billy Jealousy
Birkenstock
Black & Decker
Black Diamond
Bliss
Blue Poppy
BMW
Bodum
Body Shop
Boelter
Borghese
Bose
Boston Warehouse
Braggs
Braun
Breville
Bright Starts
Britax
Brooks
Brookstone
Brother
BSN
BT21
Burberry
Burt’s Bees
Butter London
Buxom Buxom

C

C.O Bigelow
Cable Matters
Calico
California Home Goods
Calphalon
Calvin Klein
Cane & Austin
Canon Cameras
Canon Printer
Capri Blue
Carharrt
Carol Wright Gifts
Carter’s
Casio
Caudalie
Cel-Fi
Chanel
Chef’n
Chefman
CHI
Chico
Citizen
Clinique
Cloud B
Coach
CoasterStone
Color WOW
Columbia
Comtrex
Conair
Converse
CorningWare
Crabtree & Evelyn
Crayola
Crazy Aaron’s
Crucial
Cuddle Barn
Cuisinart

D

Dandy Blend
Dark Souls
Davey
DC Comics
DDF
Deborah Lippman
Dell
Delorghi
Deny Designs
DERMA-E
Dermalogica
Dewalt
Diesel
DIOR
Discovery Kids
Disney
Disney Frozen
DJI
DKNY
Dockers
Dolce & Gabbana
Douglas Laboratories
Dove
Dr. Brandt
Dr. Denese (Also known as SkinScience)
Dr. Dennis Gross Skin Care
Dr.Mercola
Dremel
Drive Medical
Drybar
Dunkin Donuts

E

Eagles Nest Outfitters
Eco Defense
Educational Insights
Electronic Arts
Energizer
Epilady
ERGObaby
Escada
Essie
Estée Lauder
Evlution
Excedrin Sinus Headache
Eyeko

F

Fantasy Flight Games
Farberware
Fat Brain Toys
Feit Electric
Felina
Ferragamo
First Aid Beauty
Fisher-Price
Fit Organic
FOCO
Fortnite
Fossil
Frozen (Disney)
Funko
Furminator
FurReal
Future Play

G

Galvanizeyourhome
Garnier
GE
Georgio Armani
Gerber Baby Food
Gigen
Gillette
Ginna Rose Atelelier
Giovanni
Giraffe Bath & Body
Godefroy Eyebrow Tint
Godinger
GoPro
Graco
Green Mountain Coffee
Griffin
Guess
Gund

H

Hallmark
Hamilton Beach
Hartz
Hasbro
Hatchimals
HBO
Healing Solutions
Hempz
Hookless
Hoover
Hot Topic
Hot Wheels
Hotel Spa
HP
Huggies
Hydro Flask

I

Icebreaker
Imusa
InStyler
Intex
iPhone
iRobot Roomba
Irwin Naturals
It Cosmetics
It Works
It’s a 10

J

Jack Black
Jane Iredale
Japonesque
Jet-Puffed
Jezebel and Paramour
Jinx
Jo Malone
Jockey
Jouer
Juice Beauty
Juicy Couture
Jurassic World Toys
JVC

K

K’Nex
Kaput
Kate Spade
Kaytee
KEEN
Kenneth Cole
Kera Therapy
Keurig
KidKraft
Kiehl’s
Kilner
Kind Bars
Kingston
Kitchen Aid
Klipsch
Kylie Cosmetics

L

L’oreal
L’Occitane
La Bella Donna
Lacosta
Lamy
Lancome
Laser Pegs
Laura mercier
Learning Resources
Lego
Lenox
Levi’s
LG
Lifeproof
Little Live Pets
Little Tikes
Lodge
Logitech
Lokai
Lorac
Louis Vuitton
Lux Blox
Lynksys

M

MAC cosmetics
Madison Reed
Magformers
Mammut
Marc Anthony
Marc Jacobs
Mario cosmetics
Marubhumi
Marvel
Marvel – Avengers
Marvel – Spider-Man
Mary Kay
Matrix Biolage
Mattel
Maxpedition
Maybelline
McFarlane Toys
Mecanno
Meccano
Medela
Mega Bloks
Mega Construx
Melissa & Doug
Metagenic
Michael Kors
Michele
Microsoft
Miele
Milani
Milwaukee
Minecraft
Mirity
MIYABI
Mizuno
MLB
Molton Brown
Monster headphones
Morning Pep
Morphe
Mrs. Anderson’s
MSI
Munchkin
Murad

N

Nabisco
Nars
Native Union
Natural Factors
Nature Made
Nature’s Bounty
Nature’s Way
Nature’s Sunshine
Nerf
Nestle
Neuragen PN
Neutrogena
New Balance
New Era
Nickelodeon
Nike
Nikon Cameras
Nintendo
NOONI
Norelco
North Face
Norvell
Nuxe

O

Obagi
Ocean Pacfic
Olay
Old Skool
OLLY
Olympus
One
Oneida
Oral-B
Orlane
Oscar Blandi
Otc medication
Otter Box
OXO

P

Pacifica
Panasonic
Pandora
Parker Pens
Paw Patrol
Peppa Pig
Perfect Fitness
Perfume Samples
Perfume Testers
Perricone MD
PETARMOR
Peter Thomas Roth
Petsafe
Petstages
Petzl
Philips
Philips Norelco
Philosophy
Phyto
Pioneer
Plantronics
Play-Doh
PLAYMOBIL®
Playtex
Pokemon
Pomsies
PopSockets
Pressman
Price Pfister
Proactive
Project Mc2
ProTrack
Pure Inventions
Pyrex

Q

Quikrete

R

Rae Dunn
Rainbow Light
Rasyan
Ravensburger
RayBan
RCA
Redken
Redkin
Reebok
Relic
Revlon
Rick and Morty
Rio Grande Games
RODE
Rodial
Roku
Rolodex
Rosetta Stone
Royal Canin
RSP Nutrition
Rubbermaid
Rubie’s
RUFFWEAR
RXBAR

S

S’well
Sachajuan
Safeguard
Safety 1st
Samsung
Saponificio
Scentio
Schwinn
Scientific Explorer
Seagate
Seagate
SEGA
Sensa
Sephora
Sesame Street
SharkNinja
Shea Moisture
SHIMANO
Shiseido
Shopkins
Showtime
Shu Uemura
Siphotrol
SK II
Skagen
Skip Hop Zoo
Skullcandy
Skyn Iceland
Smith Optics
Snake Brand
Snoopy Sno-Cone Machine
Sol De Janeiro
SOL Republic
Solio
Somme Institute
Sony
Spark Cafe Cups
Speck
Speedo
Spigen
Spin Master Games
Spode
Square Enix
Squishmallow
srichland
St. Tropez
Stanley
Star Wars
Startech
Steel Glo
Stila
Stonewall Kitchen
StriVectin
Summer Infant
Suncast
Swimways

T

T-Mobile Prepaid Phones
Tamagotchi
TaoTronics
Teraswhey
Tervis
Thames and Kosmos
The Art of Shaving
The Good Stuff
The Noble Collection
THE ORDINARY
The Pioneer Woman
The Republic of Tea
Theraflu Caplets
Thermopro
Thinkfun
Timberland
Tinosorb
Tommie Copper
Tommy Bahama
Tommy Hilfiger
TOMS
Too Faced
Toysmith
Training Mask
Transformers
True Religion Brand Jeans
Typhoon

U

Uggs
Under Armour
Update International
Urban Decay
urpower
USAopoly
Ustaad

V

Vanra
VANVENE
Vera Bradley
Victoria Secret
Vinvent Longo
Vitacost
Vital Proteins
Vital Proteins
Vitamin World
vlcc
Vulli

W

Wallace
Warner Brothers
WD – Western Digital
Weber
WEN
White Mountain Puzzles
Whitmor
Whos Most Likely to…
Wildhorn Outfitters
Wilson Sporting Goods
Wilton
Wolf
WowWee
WWE

X

Y

Yankee Candle
YETI
YouCopia
Younique

Z

Zing Anything
Zirh
Zoku
Zoomworks Stuffies
Zuzu
Zwilling J.A

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