Sellers must meet additional qualifications to sell certain brands or list within certain categories on Amazon. To apply for approval:
- In Seller Central, click the inventory link and select Add a Product.
- Run a search for the item you wish to sell.
- In the search results, click the Listing limitations apply link across from the item.
- Click the Request Approval button to begin the application process.
To check the status of an application, return to the Add a Product tool and click the Selling application status link located toward the top of the page.
The longer you maintain your Amazon account in Good Standing, the better your account metrics will be and the easier it will be to become approved by just “asking”. In these cases you will click “request approval”, and a message will pop up congratulating you for your approval. This works for Categories, Sub-categories,Brands, and individual ASINs. It’s really that easy.
Sometimes you will need to provide documentation showing where and when you bought the products, in order to prove to Amazon that you are selling authentic items. Sometimes you will need authorization from a distributor or the manufacturer. Provide Amazon with what they are asking, gain approval, and you can begin selling in that category.
If you are just an “occasional” seller or a hobbyist, you may not want to go through the process to gain approval for categories and brands. But if you are a professional business person who needs the approval in order to move your business forward, GET APPROVED! Don’t get stuck here. There are plenty of resources to help you with this.
Let Seller Essentials help you get ungated.