Whether an Amazon category is open or gated, being approved to sell does not necessarily mean that you can sell every item that is listed in that category. There are many brands that are restricted on Amazon and they are restricted for many different reasons. Some companies may have exclusive agreements with Amazon or with one or more Amazon sellers. Some brands are counterfeited so heavily that they require sellers to obtain their goods directly through the manufacturer, and you will need to be approved by them as an authorized reseller before you can list their items. Some items can be listed, but only in Used condition.
If your business model includes Retail Arbitrage (RA), it’s always a good idea to have the Amazon Seller app downloaded on your phone or tablet so you can check if a product is restricted when you are out sourcing for items. When you scan an item, it will indicate whether you can sell the item, and if so, in what condition(s) you can sell it (New or Used).
If you are sourcing for products to resell online (OA, or Online Arbitrage), try adding the product to your inventory in Amazon Seller Central through the “Add a Product” feature under the Inventory tab at the top left side of your screen . You will get an error message if you are restricted, or it may say “Listing Limitations Apply”, indicating that you may need to request approval, either from Amazon or from the manufacturer.
Amazon Restricted Brands List
It is important to note that even if a brand is on this list it does not mean that every item under a brand is restricted. Sometimes the whole brand is restricted, and sometimes it is just a certain product or product-line within the brand that is restricted. The brands that are on this list are known to be restricted to new sellers, although some times it’s as simple as requesting permission from Amazon in order to begin selling.
Save this page to your favorites and refer to it often. We will do our best to keep it updated with the most current Amazon restricted brands as they become available.