Amazon Restricted Brands & Category Approval 2018-07-23T22:57:10+00:00

Restricted Brands

Amazon Restricted Brands
&
Amazon Category Approval

Restricted Brands

Whether an Amazon category is open or gated, being approved to sell does not necessarily mean that you can sell every item that is listed in that category. There are many gated brands on Amazon and they are restricted for many different reasons. Some companies may have exclusive agreements with Amazon or with one or more Amazon sellers. Some brands are counterfeited so heavily that they require sellers to obtain their goods directly through the manufacturer, and you will need to be approved by them as an authorized reseller before you can list their items. Some items can be listed, but only in Used condition.

If your business model includes Retail Arbitrage (RA), it’s always a good idea to have the Amazon Seller app downloaded on your phone or tablet so you can check if a product is restricted when you are out sourcing for items. When you scan an item, it will indicate whether you can sell the item, and if so, in what condition(s) you can sell it (New or Used).

If you are sourcing for products to resell online (OA, or Online Arbitrage), try adding the product to your inventory in Amazon Seller Central through the “Add a Product” feature under the Inventory tab at the top left side of your screen . You will get an error message if you are restricted, or it may say “Listing Limitations Apply”, indicating that you may need to request approval, either from Amazon or from the manufacturer.

Category Approval

Amazon desires that their customers can shop with confidence, and so they require that sellers meet the requirements and receive approval to sell in certain categories. The methods of obtaining the approval varies, but you can begin the process from your Seller Central screen.

Request approval

Sellers must meet additional qualifications to sell certain brands or list within certain categories on Amazon. To apply for approval:

  1. In Seller Central, click the inventory link and select Add a Product.
  2. Run a search for the item you wish to sell.
  3. In the search results, click the Listing limitations apply link across from the item.
  4. Click the Request Approval button to begin the application process.

To check the status of an application, return to the Add a Product tool and click the Selling application status link located toward the top of the page.


The longer you maintain your Amazon account in Good Standing, the better your account metrics will be and the easier it will be to become approved by just “asking”. In these cases you will click “request approval”, and a message will pop up congratulating you for your approval. This works for Categories, Sub-categories,Brands, and individual ASINs. It’s really that easy.

Sometimes you will need to provide documentation showing where and when you bought the products, in order to prove to Amazon that you are selling authentic items. Sometimes you will need authorization from a distributor or the manufacturer. Provide Amazon with what they are asking, gain approval, and you can begin selling in that category.

If you are just an “occasional” seller or a hobbyist, you may not want to go through the process to gain approval for categories and brands. But if you are a professional business-person who needs the approval in order to move your business forward, GET APPROVED! Don’t get stuck here. There are plenty of resources to help you with this. Below you will find a list of Category and Brand Approval Services who, for a fee, can get you ungated. They know what Amazon wants to see. They are the professionals – Let them help you.

Amazon Category Approval Services

CompanyAutomotive & powersportsClothing, Accessories, Shoes, & Luggage Entertainment CollectiblesGrocery & Gourmet FoodsSexual WellnessVideo, DVD, & Blue-rayWatchesTopical Beauty
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Amazon Restricted Brands List

It is important to note that even if a brand is on this list it does not mean that every item under a brand is restricted. Sometimes the whole brand is restricted, and sometimes it is just a certain product or product-line within the brand that is restricted. The brands that are on this list are known to be restricted to new sellers, although some times it’s as simple as requesting permission from Amazon in order to begin selling.

Save this page to your favorites and refer to it often. We will do our best to keep it updated with the most current Amazon restricted brands as they become available.

Some brand owners are very aggressive in trying to keep counterfeit copies of their products from reaching the market. Some are even trying to prevent sellers from selling genuine products that they legally purchased and, according to the US Supreme Court, are lawfully entitled to sell.

Have you received an Intellectual Property Infringement Claim or Cease & Desist letter from a brand or Manufacturer? Please share it with us so that we may add the information to our database.

You may upload files or images of the complaint by clicking HERE. Seller Essentials, LLC is not seeking to represent you in this matter, but we are interested in compiling information about brands that are attempting to prevent the resale of items on internet sites like Amazon.

A

A World of Deals
Acer
Aden & Anais
Adidas
Adobe
Aerobie
After Inked
Ahava
American Girl
Amope
Anastasia
Anki
ANSR
Apple
Aquafina
Art of Shaving
Asantee
ASUS
Australian Gold
AVON

B

BaByliss
Babybjorn
Balm Cosmetics
Bandai
Bare Essentials Cosmetics
Bargain Max Decals
Bayer Advantage
Beach Body/P90X
Beats by Dre
Beauty by Earth
Belkin
Benchmade
Benefiber
Best Home
BH Costmetics
Billy Jealousy
Birkenstock
Black Diamond
Black & Decker
Bliss
Bodum
Body Shop
Borghese
Bose
Braun
Braggs
Breville
Bright Starts
Britax
Brooks
Brookstone
Brother
Burberry
Burt’s Bees
Butter London
Buxom Buxom

C

Cable Matters
Calphalon
Calvin Klein
Cane & Austin
Canon Cameras
Caudalie
Carter’s
Casio
Cel-Fi
Chanel
CHI
Chico
Citizen
Clinique
Cloud B
Coach
Color WOW
Comtrex
Converse
Columbia
Crabtree & Evelyn
Crayola
Crucial
Cuisinart

D

Dandy Blend
Davey
DDF
Deborah Lippman
Dell
Delorghi
Deny Designs
Dewalt
Diesel
Discovery Kids
Disney
Disney Frozen
DJI
DKNY
Dockers
Dolce & Gabbana
Dove
Dr. Brandt
Dr. Denese (Also known as SkinScience)
Dr. Dennis Gross Skin Care
Dremel
Dunkin Donuts

E

Eco Defense
Epilady
Energizer
ERGObaby
Escada
Essie
Excedrin Sinus Headache
Eyeko

F

Farberware
Felina
Ferragamo
Fisher-Price
Fossil
Frozen (Disney)
Funko
Future Play
Furminator

G

Garnier
GE
Georgio Armani
Gerber Baby Food
Gigen
Gillette
Ginna Rose Atelelier
Giraffe Bath & Body
Godefroy Eyebrow Tint
Graco
Green Mountain Coffee
Griffin
Guess
Gund

H

Hallmark
Hamilton Beach
Hasbro
Hatchimals
HBO
Hoover
Hot Wheels
HP
Hydro Flask

I

Icebreaker
InStyler
iRobot Roomba
It Works
It’s a 10
iPhone

J

Jack Black
Jane Iredale
Japonesque
Jezebel and Paramour
Jockey
Jo Malone
Jouer
Juice Beauty
Juicy Couture
JVC

K

Kaput
Kaytee
KEEN
Kenneth Cole
Kera Therapy
Keurig
Kiehl’s
Kind Bars
Kingston
Kitchen Aid
Klipsch

L

L’Occitane
L’oreal
La Bella Donna
Lacosta
LG
Lancome
Lego
Levi’s
Lifeproof
Lodge
Logitech
Lokai
Lorac
Louis Vuitton
Lynksys

M

MAC cosmetics
Magformers
Marc Anthony
Marc Jacobs
Mario cosmetics
Marubhumi
Mary Kay
Marvel
Matrix Biolage
Mattel
Maybelline
Medela
Melissa & Doug
Michael Kors
Michele
Microsoft
Microsoft
Miele
Minecraft
Mirity
Mizuno
MLB
Molton Brown
Monster headphones
Morning Pep
Mrs. Anderson’s
MSI
Munchkin

N

Nabisco
Nars
Native Union
Nature’s Sunshine
New Balance
Nerf
Nestle
Nickelodeon
Nike
Nikon Cameras
Nintendo
Norelco
North Face
Neuragen PN
Nuxe

O

Obagi
Ocean Pacfic
Olay
Olympus
Oral-B
Orlane
Oscar Blandi
Otter Box

P

Panasonic
Pandora
Parker Pens
Perfect Fitness
Perfume Samples
Perfume Testers
Perricone MD
Peter Thomas Roth
Petsafe
Petzl
Pioneer
Philips
Phyto
Pokemon
PopSockets
Playtex
Price Pfister
Proactive
ProTrack
Pure Inventions

Q

R

Rainbow Light
Rasyan
RayBan
Redkin
Reebok
Relic
Revlon
RODE
Rodial
Roku
Rolodex
Rosetta Stone
Rubbermade
Rubie’s

S

Sachajuan
Safeguard
Safety 1st
Samsung
Saponificio
Scentio
Sephora
Sensa
Shopkins
Showtime
Siphotrol
SK II
Skagen
Skip Hop Zoo
Skullcandy
Skyn Iceland
Snake Brand
Snoopy Sno-Cone Machine
SOL Republic
Solio
Somme Institute
Sony
Spark Cafe Cups
Speck
Speedo
Spigen
srichland
St. Tropez
Stanley
Startech
Steel Glo
Star Wars
Stila
StriVectin
Suncast

T

T-Mobile Prepaid Phones
TaoTronics
The Art of Shaving
Theraflu Caplets
Thermopro
Thinkfun
Timberland
Tinosorb
TOMS
Tommie Copper
Tommy Bahama
Tommy Hilfiger
Training Mask
Transformers
True Religion Brand Jeans
Typhoon

U

Uggs
Under Armour
Urban Decay
urpower
Ustaad

V

Vanra
Vera Bradley
Victoria Secret
Vinvent Longo
vlcc
Vulli

W

Warner Brothers
WD – Western Digital
Weber
WEN
Whitmor
Wilton
Wilson Sporting Goods
Wolf

X

Y

Yankee Candle
YETI
YouCopia
Younique

Z

Zing Anything
Zirh
Zoku
Zoomworks Stuffies
Zuzu

#

3M

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