Having the right Amazon product to sell online is great, but it’s only a small piece of the puzzle. Whether your item is a:
- Private Label product
- Wholesale selection
- or even products that you got through Retail or Online Arbitrage to sell online
if the listing isn’t OPTIMIZED so someone can find it (and buy it), you could be left with a garage full of unsold inventory. Or maybe a massive Amazon FBA Long-Term Storage Fee (LTSF) payment.
And if your listing isn’t clear and concise, too many customers may click on your listing without making a purchase. That may cause Amazon to determine that your product isn’t relevant and stop showing it in the search results.
It is important to evaluate your listings and take the necessary steps to increase the likelihood that the customer buys YOUR item, and not someone else’s.
You can use an Amazon Listing Optimization Service, Software, or Tool. Or learn the process and Optimize your own Amazon listing. You might even run your own Amazon PPC ads.
Take a look below at some of the ways that you can optimize your Amazon product listing. Services like Helium 10, Jungle Scout, MerchantWords, and Viral Launch can provide Keyword Research tools, as well as other products that have been developed for Amazon Private Label sellers. Really, anyone who creates Amazon Product Pages can benefit from these services.
If you choose to outsource your Amazon product page optimization, we’ve included a list of service providers who can assist you with some or all of these things.