If you are a new seller on Amazon and want to experience the 4th Quarter spike in sales, then the TOYS category is a great place to be. Make sure you meet Amazon’s requirements to sell toys in Q4. These rules are listed in the following email, sent to Amazon sellers prior to Q4 2014. The requirements are basically the same each year, although you want to be sure to review the email when it arrives for the upcoming year.

FBA sellers in good standing are not subject to these rules.

Hello from Amazon Services,

To maintain a great customer experience this holiday season, we are announcing the holiday selling guidelines for the Toys & Games store.

Effective November 18, 2014, only sellers who meet the following criteria will be eligible to sell in the Toys & Games category from November 18, 2014 through the first week in January 2015.

Your first sale on Amazon.com must be prior to September 18, 2014. The sale does not need to be specific to the Toys & Games store.

You must have processed and shipped at least 25 orders from September 1 through October 31, 2014. The orders do not need to be specific to the Toys & Games store.

Your pre-fulfillment cancel rate for the period from October 1 through October 31, 2014 must be no greater than 1.75%.

Your late shipment rate for the period from October 1 through October 31, 2014 must be no greater than 4%.

Your order defect rate must be no greater than 1% short term as of November 1, 2014.

Orders that use Fulfillment by Amazon will not be subject to the above criteria provided your account is in good standing.

Webstore 1.0 sellers are subject to these guidelines (if you do not have a drop down box with your Webstore name at the top right of the page in Seller Central, then you are a Webstore 1.0 seller).

You can find your cancel rate, late shipment rate, and order defect rate referred to above in the Performance section of your seller account. If your account does not meet the above criteria, we encourage you to take corrective action now so that you can participate in and have a successful holiday selling season.

Eligibility for selling in the Toys & Games store is determined separately for each country. If you sell in multiple marketplaces, your accounts will be evaluated for each country.

We will provide final notification about your eligibility to sell in the Toys & Games store by November 12, 2014. Beginning November 18, 2014, we will monitor the performance and listings of sellers who are approved to sell in Toys & Games during the holiday season. Amazon Services reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a great customer shopping experience.

Here are some steps you can take to remain eligible to sell in Toys & Games throughout the holiday season:

Monitor your metrics and take corrective action when necessary.

Utilize Fulfillment by Amazon (FBA) to ship products to customers.

Check your orders frequently in the Manage Orders section of your account.

Minimize order cancellations; only show inventory for sale that you have available to ship.
Ship orders and confirm shipment in a timely manner.

Ensure your seller policies are up to date.

If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.

Thank you for selling on Amazon.

Regards,
Amazon Services